How to Build a Squeeze Page that Works

One of the key skills in internet marketing is knowing how to build a squeeze page that works. In case you don’t know, a squeeze page is a webpage where there’s only one option for the visitor, usually to fill out an opt-in email form. They either do that, or hit the back button and leave. In other words, you give your visitor no option. You “squeeze” them into either “fishing or cutting bait”.

Some marketers feel like squeeze pages are too harsh. They don’t want to offend their potential buyers by saying “either take it or leave it.” Sure, if you don’t know how to build a squeeze page that works, you can offend some of your traffic. But there are two things to say about this.

One: The folks you offend weren’t real customers, anyway. They were just tire kickers. Look at it like this…if someone won’t fill out an opt-in email form, they’re not going to pull out their credit card later on and pay you for one of your products.

Two: This is actually the flip side of One. People who really want the information you’re offering want to give you their email address. For whatever reason they like you and have some degree of trust associated with you. If you know how to build a squeeze page that works well, you can capitalize on this trust and get them to give you their information.

A big part of how to build a squeeze page that works is what you’re offering for your customer’s email address. No one’s going to just fill out your opt-in form and give you their email address just because you asked them. You have to have something they want.

With internet marketers this “thing” usually takes the form of a report or short e-book that has information your customer wants. Of course, in the body of the squeeze page copy you need to explain this. You need to make it clear that you’re offering them, completely for FREE, a report which will tell them stuff they want to know.

Looked at like this, a squeeze page is basically a short sales letter. The “sale” is your getting the email address. What you’re selling is your giveaway. It’s going to “cost” your visitor their email address to get the report.

There’s no real trick to knowing how to build a squeeze page that works. It’s not magic. You just need to explain (usually through bullet points) what your prospect can get by giving up their email address. If you give them more than they feel like they’re giving up, you’ve got a sale. And another email address to sell stuff to over and over again.